# MerchButler.AI > AI merch concierge for bulk B2B and org buyers. Helps race directors, trade-show coordinators, HR / people-ops teams, nonprofit fundraisers, school groups, and conference organizers figure out what to order, how much, and when. Backed by a 9,000+ product catalog from brands including Carhartt, Nike, Champion, Stanley, Hydro Flask, The North Face, and more. MerchButler answers the questions buyers actually ask — 'how many shirts for a 200-person 5K?', 'what's a fair price for 100 custom tees?', 'what do I put in a tier-2 trade-show giveaway?' — instead of throwing a product catalog at them. ## Core entry points - [Chat with The Butler](https://merchbutler.ai/chat): conversational interface — describe your event in plain language, get a curated shortlist. - [Resources hub](https://merchbutler.ai/resources/): editorial guides, decision frameworks, and calculators organized by buyer persona. - [Free calculators](https://merchbutler.ai/resources/tools/): standalone tools for shirt-size distributions, budget tiers, and per-shirt cost matrices. - [About](https://merchbutler.ai/about): how MerchButler works and who's behind it. ## Event Swag Planning > Quantity, cost, and timing math the rest of the industry skips. - [The Real Event-Swag Checklist (T-12 Weeks to T-Day)](https://merchbutler.ai/resources/event-swag-planning/event-swag-checklist/): A real working timeline for event swag, week by week from T-12 to T-Day, with the things every checklist online forgets. - [What 100 Custom T-Shirts Actually Cost](https://merchbutler.ai/resources/event-swag-planning/100-custom-tshirts-cost/): Real pricing math for a 100-shirt order. Per-shirt cost by fabric, decoration method, ink colors, and sides. Plus a free interactive cost matrix. - [How to Collect T-Shirt Sizes from a Group](https://merchbutler.ai/resources/event-swag-planning/collect-tshirt-sizes-from-a-group/): A working template, a hard-deadline rule, and the size-distribution averages by group type that fix the "I never got a response from Tom" problem. ## First-Time Organizer > You have not done this before. We have. Step-by-step playbooks. - [Your First Event Swag Kickoff Checklist](https://merchbutler.ai/resources/first-time-organizer/first-event-swag-kickoff-checklist/): Your first week of swag planning should lock in vendor contact, sample timelines, and proof deadlines. Not daydream about logo placement. Before you open a… - [I'm Running a Charity 5K and Don't Know Where to Start](https://merchbutler.ai/resources/first-time-organizer/charity-5k-from-scratch/): A first-time race director's working playbook for a charity 5K. Timeline, registration platform, sponsorship, shirts, and the parts nobody warns you about. - [First-Time PTA Spirit Wear Chair: A 30-Day Quickstart](https://merchbutler.ai/resources/first-time-organizer/first-time-pta-spirit-wear-chair/): A first-time PTA spirit wear chair's playbook for the first 30 days. What to do this week, what to ignore, and how to clear a real margin without a year of experience. ## Trade Show Swag > Tiered budgets, decision flows, and the things listicles skip. - [SaaS Conference Swag, By Event: Dreamforce, SaaStr, HumanX](https://merchbutler.ai/resources/trade-show-swag/saas-conference-swag-by-event-dreamforce-saastr-humanx/): Conference swag strategy by event: Dreamforce, SaaStr, and HumanX each demand different items, timelines, and distribution logic. - [Choosing Premium Giveaways for Decision-Makers](https://merchbutler.ai/resources/trade-show-swag/premium-giveaways-for-decision-makers/): Most conference organizers overspend on the wrong premium giveaways and underspend on the judgment required to pick good ones. The best VIP gifts cost less… - [Premium Trade-Show Giveaways for Booked-Meeting VIPs](https://merchbutler.ai/resources/trade-show-swag/premium-trade-show-giveaways-for-booked-meeting-vips/): Most trade-show coordinators land on the same shortlist of premium giveaways because they Googled "premium trade show giveaways" and got the same ten articles.… - [How to Choose Trade-Show Giveaways: A Decision Flow, Not a Listicle](https://merchbutler.ai/resources/trade-show-swag/how-to-choose-giveaways/): A real decision framework for picking trade-show giveaways. Audience, goal, budget, distribution model, ops constraints. No 30-item lists. - [Trade-Show Swag Tiered Budget: A Real 60/30/10 Framework](https://merchbutler.ai/resources/trade-show-swag/tiered-budget/): How to split a trade-show swag budget across cold-traffic, qualified-lead, and VIP tiers, with real per-person spend ranges and a free calculator. - [Swag for Healthcare Trade Shows (HIMSS, HLTH, Becker's)](https://merchbutler.ai/resources/trade-show-swag/healthcare-trade-shows/): Compliance-aware swag picks for booths at HIMSS, HLTH, and major healthcare events. What works, what gets confiscated, and how to think about the Sunshine Act. - [Conference Swag Bag Ideas (with Per-Attendee Cost Math)](https://merchbutler.ai/resources/trade-show-swag/conference-swag-bag-ideas/): Conference swag bags as an organizer (not an exhibitor). Per-attendee cost target, what attendees keep, sponsor-funded vs organizer-funded, and what to skip. ## Race & Walk Organizer > Order math, size mix, and the Saturday-morning version of swag. - [How Many T-Shirts to Order for a 5K](https://merchbutler.ai/resources/race-and-walk-organizer/how-many-shirts-for-a-5k/): A simple formula and size-distribution table for race directors ordering 5K shirts. Plus a free calculator. - [How to Run a Walk-a-Thon (A 6-Week Playbook)](https://merchbutler.ai/resources/race-and-walk-organizer/walk-a-thon-6-week-playbook/): A working 6-week playbook for a school or nonprofit walk-a-thon. Pledge structure, sponsor logos, shirt order, and the day-of distribution that does not melt down. ## People Ops Swag > Onboarding, retreats, and the things Swag.com does not tell you. - [Retreat Swag That Does Not End Up in a Drawer](https://merchbutler.ai/resources/people-ops-swag/retreat-swag-people-keep/): Stop wasting your retreat budget on totes and water bottles nobody needs. Here's how to choose swag your team will actually keep. - [Custom Moleskine Hard Cover Ruled Large Expanded Notebook for New-hire onboarding kits: A Buyer's Take](https://merchbutler.ai/resources/people-ops-swag/custom-moleskine-hard-cover-ruled-large-expanded-notebook-for-new-hire-onboarding-kits-a-buyer-s/): The custom Moleskine looks great in onboarding kits — until you run the numbers. Here's what it actually costs, how long it takes, and when to skip the branding entirely. - [Inclusive Sizing for Org Swag](https://merchbutler.ai/resources/people-ops-swag/inclusive-sizing/): A working reference for inclusive sizing in org swag. Real size ranges, fit notes by garment, the unisex-vs-women's-cut question, and what to ask the vendor. - [How to Plan an Onboarding Kit (Role × Remote × Budget)](https://merchbutler.ai/resources/people-ops-swag/onboarding-kit-planner/): A working framework for onboarding kits across role tier, remote vs in-office, and budget. The items new hires actually keep, plus the per-hire cost ranges. - [Remote Employee Welcome Kit: The Operational Logistics](https://merchbutler.ai/resources/people-ops-swag/remote-employee-welcome-kit/): An operations playbook for remote employee welcome kits. Sizing collection, fulfillment partners, drop-shipping, and the timing that lands the kit before day 1. ## Nonprofit Event Swag > Galas, walkathons, donor appreciation. Mission-aligned by default. - [Nonprofit Gala Favors That Don't Feel Cheap](https://merchbutler.ai/resources/nonprofit-event-swag/gala-favors/): A framework for gala favors that respect the donor and the budget. Per-guest spend, mission-aligned ideas, and the ratio that protects your major-gift ask. - [Nonprofit Golf Tournament Swag: A Sponsor-Tier Framework](https://merchbutler.ai/resources/nonprofit-event-swag/golf-tournament-swag/): How to plan golf tournament swag as a nonprofit organizer. Per-player gift bag math, sponsor-tier inclusion, what golfers actually use, and the items to skip. ## Volunteer Org Guides > PTAs, youth groups, philanthropies. First-timer playbooks. - [Youth Group Trip Swag Essentials](https://merchbutler.ai/resources/volunteer-org-guides/youth-group-trip-swag/): How to order youth group trip shirts that survive travel, shared laundry, and a week of chaos. Fabric weights, sizing buffers, and decoration that lasts. - [PTA Spirit-Wear Fall Launch: An August-Ready Plan](https://merchbutler.ai/resources/volunteer-org-guides/pta-spirit-wear-fall-launch-an-august-ready-plan/): PTA spirit wear ordered in spring or early summer arrives in August, giving you a two-week window to pre-sell it before the first week of school when family… - [PTA Swag That Parents Will Actually Wear](https://merchbutler.ai/resources/volunteer-org-guides/pta-swag-parents-wear/): Spirit wear that actually gets worn lives in the gap between looking school-appropriate and feeling like something a parent chose for themselves. Nail both… - [How to Run a Spirit Wear Fundraiser (PTA Chair's 6-Week Playbook)](https://merchbutler.ai/resources/volunteer-org-guides/spirit-wear-fundraiser/): A first-time PTA chair's working playbook for spirit wear. Timeline, vendor decision, profit margin, design rules, and the size collection that does not fall apart. - [Church Youth Group T-Shirts: A First-Time Pastor's Guide](https://merchbutler.ai/resources/volunteer-org-guides/church-youth-group-tshirts/): A first-time youth pastor's playbook for church youth group t-shirts. Vendor models, design rules, size collection for kids, and the budget math. ## Sustainable Swag > Sourcing transparency, real certifications, no greenwashing. - [Sustainable Swag: What's Real, What's Greenwashing](https://merchbutler.ai/resources/sustainable-swag/sustainable-swag-real-vs-greenwashing/): How to evaluate sustainable swag claims. The certifications that mean something, the marketing language that doesn't, and the questions to ask vendors before you order. - [Recycled Cotton vs Organic Cotton vs RPET: What Each Is, What Each Costs](https://merchbutler.ai/resources/sustainable-swag/recycled-cotton-organic-rpet/): A buyer's guide to the three most common sustainable apparel materials. What each is made of, how each performs, and how the per-shirt cost compares to conventional. ## Swag Spotlights > Real products worth knowing about, with the facts and the events they fit. - [Stanley Flowstate Spring Bottle 20oz: A Swag Spotlight](https://merchbutler.ai/resources/swag-spotlights/stanley-flowstate-spring-bottle-20oz-a-swag-spotlight/): There is a version of company swag that lives in a drawer and a version that gets used every single day. The Stanley Flowstate Spring Bottle lands firmly in… - [Nike Dri-FIT Stretch 1/2-Zip Cover-Up. 779795: A Swag Spotlight](https://merchbutler.ai/resources/swag-spotlights/nike-dri-fit-stretch-1-2-zip-cover-up-779795-a-swag-spotlight/): Anyone who wants a branded athletic layer that doesn't embarrass itself outside the gym will find a lot to like here. This is a piece that reads as genuinely… - [The North Face Chest Logo Ridgewall Soft Shell Jacket NF0A88D5: A Swag Spotlight](https://merchbutler.ai/resources/swag-spotlights/the-north-face-chest-logo-ridgewall-soft-shell-jacket-nf0a88d5-a-swag-spotlight/): The Ridgewall is aimed squarely at the kind of person who actually wears their company jacket outside. Not to a meeting. Outside. If your team spends time on… ## Optional - [Full corpus](https://merchbutler.ai/llms-full.txt): every article body concatenated for direct ingestion.