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Trade-Show Tiered Budget Calculator

Plug in your real budget, your real per-stop count, and your vertical. We will return a per-tier split, real per-item budgets, and a starter SKU list. No quote form, no email.

Total budget
$5,000
Booth stops
400
Per-stop avg
$12.5
Items reached
400
Tier 1 — Cold

Anyone who walks by

Target
$0.50–$2 per item
Share of budget
60%
Items
356
Per item
$2.00
Starter picks
Open table, front of booth
  • Branded retractable pen
    $0.65–$1.25
  • Mint tin
    $1.10–$1.85
  • Sticker pack (3)
    $0.80–$1.50

Surplus $2,288 at this tier. Either upgrade item quality, add a 4th SKU, or roll into the next tier.

Tier 2 — Warm

Scanned lead, real conversation

Target
$3–$8 per item
Share of budget
30%
Items
40
Per item
$8.00
Starter picks
Behind the counter, post-scan only
  • Structured cotton tote
    $3.50–$6.50
  • 17oz reusable water bottle
    $4.50–$7.50
  • Branded notebook + pen
    $5.00–$8.00

Surplus $1,180 at this tier. Either upgrade item quality, add a 4th SKU, or roll into the next tier.

Tier 3 — VIP

Booked meeting, qualified buyer

Target
$15–$60+ per item
Share of budget
10%
Items
4
Per item
$60.0
Starter picks
Off-site, fulfilled the week after the show
  • Branded power bank (10K mAh)
    $15–$28
  • Embroidered piqué polo
    $22–$32
  • Gift-boxed mug + premium coffee
    $18–$30

Surplus $260 at this tier. Either upgrade item quality, add a 4th SKU, or roll into the next tier.

Build the actual list
Hand this brief to The Butler. Real SKUs come back in seconds.