MerchButler Resources — guides, calculators, and playbooks for buying merch in bulk
Fun Run Giveaways: A Decision Tree, Not a Listicle
Somewhere around week six of planning a fun-run, someone suggests adding a photo booth prop, a branded koozie, and a custom trucker hat to the swag bag. That suggestion usually comes from a well-meaning sponsor or a volunteer who found a…
Race & Walk Organizer5K Shirt Size Calculator: How Many of Each Size to Order (Free Tool)
Most race directors order shirts by gut feel or a generic online calculator, then either run out of mediums on race morning or haul a bin of unworn XLs back to their garage. Neither feels great. Here is the math that actually accounts for…
People Ops SwagCustom Moleskine GO Pen for New-hire onboarding kits: A Buyer's Take
Moleskine notebooks make sense for onboarding kits, but only if you have enough budget runway and enough calendar runway to pull them off. Get either of those wrong and you're either overspending or scrambling to find a substitute the week…
Moleskine GO Pen: A Swag Spotlight
Writers, planners, and anyone who has ever lost a pen mid-meeting will immediately understand the appeal here. The Moleskine GO Pen is a clip-on writing instrument designed to stay with the notebook rather than disappear into the void…
Year-End Employee Gifts: October Picks, December Delivery
October is when year-end employee gifts get decided by companies that actually ship them on time, and ignored by everyone else until they're paying rush fees in November. The $25–75 band is where most people-ops teams between 50 and 500…
New Era Women's Heritage Fleece 1/2-Zip LNEA528: A Swag Spotlight
Women's branded apparel tends to get shortchanged in corporate swag programs, and this New Era half-zip is a reasonable argument for doing better. It's a fleece pullover that actually looks like something a person would choose off a rack,…
Designing Sponsor Tiers Around Swag
Nonprofits waste real money on sponsor swag by building tiers that look different on paper and feel identical in the box. Title sponsors get their name a little bigger on the same shirt as the $500 entry level, and then everyone wonders…
Moniker Full Color Name Plate: 8" x 2": A Swag Spotlight
Desk name plates sit in that quiet category of workplace essentials that nobody thinks about until they're missing. If you're outfitting a new office, onboarding a wave of staff, or finally getting around to making your front desk look…
Plastic-Free Packaging for Event Swag
Plastic-free packaging protects your swag just as well as polybags do, and the nonprofits already using it are not watching their shirts arrive in a wad at the bottom of a donor's mailbox. Packaging is the first physical thing a donor…
How Many Shirts Should You Actually Order
Ordering shirts for an event sounds like a logistics footnote until you're standing at the pickup table with forty extra XLs and a line of frustrated mediums. The math is not complicated. The problem is that most first-timers skip the math…
High Sierra Courier 16" Computer Backpack: A Swag Spotlight
Anyone who carries a laptop somewhere other than a desk will find a use for this bag. That covers more people than you might think. Backpacks are among the most-used branded items a company can hand out, and the reason is simple: people…
Want to
try it out?
Just want to kick the tires? Click below to get started. Trying it out is free, and it’s pretty fun to see what The Butler suggests.
Get Started