Editorial Team
The humans behind the Butler.
Our AI drafts the guides, but our editors sign off on every word. Meet the team bringing decades of merch experience to the machine.
Editorial lead
Katie
Runs editorial at MerchButler. Background in event planning and small-business marketing. Reads every guide before it goes out.
View articles
Contributing editor
Brooks Hale
Twelve years working with small nonprofits, PTAs, and church groups. Writes about fundraising swag, donor tiers, and how to spend less without looking like you spent less.
View articles
Contributing editor
Bart
Came up through HR ops at a series of mid-size SaaS companies. Writes about onboarding kits, all-hands swag, and the budget conversations nobody wants to have.
View articles