MerchButler Resources — guides, calculators, and playbooks for buying merch in bulk
Co-Branded Sponsor Shirts: Design Order, Approval, and the Legal Bits
The back of your race shirt is real estate, and every sponsor who writes you a check thinks they own the penthouse. Sponsor logos on race shirts follow a logic that's half physics and half contract law, and skipping either one will cost…
Nonprofit Event SwagNonprofit Volunteer Kit: What Every On-the-Ground Volunteer Needs
Assembling a volunteer kit that survives eight hours of hauling barricades, directing foot traffic, and answering the same question four hundred times is mostly a problem of combination, not cost. Pick the right four items in the right…
Nonprofit Event SwagWalkathon Swag on a Mission Budget
Walkathon swag has a brutal sorting process. Within two weeks of the event, roughly half of it ends up in a donation pile, one quarter becomes a painting shirt, and the rest disappears into a drawer. The rare piece that actually gets worn…
Swag for Healthcare Trade Shows (HIMSS, HLTH, Becker's)
Healthcare trade-show booths fail at swag for a reason none of the generic listicles mention. Half the items recommended in those listicles will be confiscated, ignored, or quietly handed back. Healthcare audiences operate inside…
I'm Running a Charity 5K and Don't Know Where to Start
You raised your hand at the board meeting, or your boss volunteered you, or the person who used to do this moved out of state. Either way, you are now responsible for a charity 5K and you do not know where to start. Good news: this is a…
First-Time PTA Spirit Wear Chair: A 30-Day Quickstart
You said yes at the meeting. The previous chair didn't leave notes. It is now late September and the school needs $4,000 by Thanksgiving. Here is the version that works. Before you do anything else: confirm three things in writing. The…
Nonprofit Gala Favors That Don't Feel Cheap
Gala favors are the place a nonprofit budget gets undermined the fastest. The committee picks favors three weeks before the event, the budget gets squeezed at the venue contract, and the result is a $3 logo trinket on every place setting…
Sustainable Swag: What's Real, What's Greenwashing
"Eco-friendly" on a swag spec sheet means almost nothing. The promotional products industry has noticed that buyers want sustainable options and has responded by relabeling existing items with green-flavored adjectives. Real sustainability…
How to Collect T-Shirt Sizes from a Group
The problem is not that people do not know their size. The problem is that you sent the form in a Slack channel five days ago and the people who matter most to you have not opened it. Now it is Wednesday, the order locks Friday, and you…
How to Run a Walk-a-Thon (A 6-Week Playbook)
A walk-a-thon is the easiest "5K-shaped" fundraiser in the playbook. There is no chip timing. There is no permitting drama. The course is a parking lot or a school field. And the per-walker gross is often higher than a 5K because the…
Inclusive Sizing for Org Swag
Inclusive sizing for org swag is talked about a lot and explained badly. Most "inclusive sizing" content online is either a corporate-policy abstraction or a fashion-retailer's marketing page. Org buyers need a working reference. Here it…
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